WHAT IN THE WORLD IS VEDOME?

What is VEDOME? Vedome is more than just a brand- it's a message. It’s words of empowerment. It’s hope in humanity. The name itself is Czechoslovakian for "knowingly." When anyone sees the logo, we hope that it serves as a reminder to “become aware.” Are you aware of what’s going on in the world? Are you aware of your surroundings? Are you aware that your reality differs from the world's reality? What you see outside your front door is not what the next person sees. By being aware, it is your responsibility as a human being, to act on the indiscretions this world poses. If you’re aware that suicide rates are going up in your community, it’s your responsibility to act on it. If you’re aware that bullying is becoming over bearing in your community, it’s your responsibility to act on it. If you’re aware that rape is reoccurring in your community, it’s your responsibility to act on it. If you’re aware that poverty is raising in your community, it’s your responsibility to act on it. One small step in the right direction from everyone will lead us to a more uplifting world that we can all can be proud of. These are just a few things VEDOME wants you to be aware of. It is our responsibility as human beings living on this planet earth to make it a better place because if we don’t, who will? Who are we waiting for to save us from ourselves? Now, what does that have to do with clothes? Well think about it this way, everyone wears clothes. Every brand has their logo or slogan that people see on their clothes. When you wear clothes, you are promoting that brand and showcasing it to the world. You look good in it, it feels good on you, but we believe that there is still something missing. It’s not urging anyone to make a difference. It’s not calling for change. For example, when you see a brand logo like Chanel, does that urge you to go out and make a difference in your community? Is Chanel delivering a message that reminds you to become aware of your surrounds and act on it? Don’t get me wrong, I love Chanel and the execution of creativity by Karl Lagerfeld, but the brand isn’t screaming make a change in the world. That is what VEDOME wants to execute. When you wear our brand, you are accepting the fact that you’re responsible for the change this world's needs, and you will do your part to the best of your abilities. We want you to express yourself and stand out in the crowd even if it means getting out of your comfort zone to do so. We want the people surrounding you to see the message you’re portraying and take it upon themselves to make a difference. Then and only then will we be able to change this world for the better.

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